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Ten rules for your email marketing campaign

When you start to consider email as a means of marketing and reaching new prospects as well as strengthening the relationship you have with existing customers it is important to keep in mind some very important rules. Here are some of the critical things that you should consider when you begin, supplied by Recorded Devilery who have a one stop solution for email marketing.

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By Ian Smith – August 10, 2009

There’s more to marketing than Google

With the rise in popularity of social media and social networking sites, it’s time that businesses were made aware that there is more to search marketing than getting listed on Google.

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Posted in Content, Search Engines, Social media.

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By Ian Smith – August 8, 2009

Older groups are using social networking sites

My Cyber Social Map
Image by frankdasilva via Flickr

It’s interesting to read that in the latest set of figures published by Ofcom the proportion of 15-24 year olds using social networking sites is falling while more people from older groups are joining.

In the first quarter of 2009 there was an increase of 6% in the proportion of British 24-35 year olds with social networking profiles and an increase of 8% for 35-54 year olds, against the same period last year.

The business networking site, Linkedin, has seen it’s UK audience rise by 63%.

Research from comScore shows that older internet users are quickly catching on to the social networking phenomenon, with two thirds of over 55s having visited sites like Facebook, MySpace and Twitter during May.

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By Ian Smith – August 6, 2009

Facebook heading for the top

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Image via CrunchBase

Facebook is now the fourth most visited website in the world, behind Google, Microsoft and Yahoo!.

The social networking site has increased by over 150% in the past 12 months and added 24 million unique visitors in June alone. The website is visited by 340 million unique users monthly and has 250 million active users.

Google is still at the top of the tree with 844 million monthly unique visitors, that includes all of its web properties, including Gmail and YouTube — whereas Facebook only counts Facebook.com.e

With this number of users the site should be a worthwhile place for you to spend a little time experimenting with some of the social media marketing techniques we have talked about. There is a good following for food related subjects on both Facebook and Twitter making them a good place to talk about your own experiences with fresh local and seasonal produce. We have been involved with a number of Yorkshire Dales food producers and retailers who are finding Twitter a good place to make new contacts and have started to build a steady following for our own Twitter page.

Just imagine if you could find a way of taking 10p of each of those users!

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By Ian Smith – August 5, 2009

Twitter small business guide

Twitter launched “Twitter 101″ yesterday, a special guide for small businesses.

The guide has been prepared in six sections and covers most of the things you would want to know when starting to use Twitter and then developing it as a cost effective marketing tool.

Lots of case studies are included from small and large brands who have used Twitter for PR, marketing and customer feedback. Continued…

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By Ian Smith – July 25, 2009